Fujicolor 業務記錄用 translated from Japanese literally as “For business use” or known also as “industrial 100”. Is a daylight color negative film with ISO 100/21°. This particular film is only for sale in bulk in Japan. You can feel the industrial feeling in the package, lacking any fancy color but the classic Fujifilm green and some Japanese characters. It is actually a commercial film designed for professional work. Although some claim it may be a re-branding of the discontinued Fujicolor Superia 100(CN) is actually the lowest ISO color negative film produced by Fujifilm nowadays.
|Name||Fujicolor Industrial 100 業務記錄用|
Only in the Japanese market, but also on-line.
I’m usually not a big fan of low ISO film, I prefer the 200-400 range and shoot from f5.6 to make focusing easier. However, this Fujicolor Industrial caught my eye since I first saw it in a Taiwanese store, freshly imported from Japan.
After giving the first roll a try, I noticed how amazing the reds are. Even in a foggy and gray day here in Taipei, you can see how the characters in the food stand pop out over any other color, and the motorbike, even parked in the shade we can appreciate the rich dark red color that shows here.
The green looks also AMAZING! Really vivid and bright, in fact, some of the pictures it looks too much artificial for my own taste, but it would definitely will give contrast to scenes with trees and sky, or general landscape. However, I think it would distract the view in a portrait with a green background.
The yellow is really balanced, nothing special, Fujifilm tend to give green hues in my photos, but it did not affect the yellow or blues, giving neutral and balanced results.
Really unnoticeable grain, even in the shadows I couldn’t notice any more grain than any other film of a similar price range.
I used in different portrait situations, with a lighter skin tone subject (Maggie), darker skin tone (Michelle), with and without direct flash.
The first thing that I noticed is that, I underexposed all the pictures… Even following the light-meter on my camera, I guess the white background tricked the light-meter. However, even without the perfect exposition, we can notice a couple of things. It really pops out the red tones of the skin, I particularly don’t like this, because in Maggie’s portrait we can see how her skin becomes totally red, If I had the perfect exposure or overexpose, like I normally like, the skin would have blended with the background, but the red would still be there.
In Michelle’s portrait, we can feel more the underexposure, however with Lightroom or Photoshop I could have recover some of the light in exchange for some digital grain. (These pictures are straight out from the scanner, without any retouching but cropping).
With the direct flash light, it gives really contrasty results, surprisingly nice considering how off are the colors without flash. I would definitely use this film for portraits with direct flash involved.
Color chart and measurement of the colors.
RED Average Colour R:219.0 G:133.0 B:90.0
YELLOW Average Colour R:242.0 G:214.0 B:74.0
BLUE Average Colour R:71.0 G:138.0 B:179.0
GREEN Average Colour R:172.0 G:212.0 B:100.0
You can take also a look at this article on How do I measure the colors?
Summing up, The film is balanced and gives really good results for the price. If you have access to this film, for example, if you are traveling to Japan or your local seller is able to import it, I would give it a try. But don’t let the cool Industrial packaging with the Japanese characters fool you, In my opinion, the results are very close to the Fujifilm Superia 200 more than any other film (Even on-line, I saw reviews comparing it to the 400H)
- Use this film for Landscape, especially with greens and reds.
- Use it in gray days trying to rescue some off red and green colors
- Use it to create contrasty portraits with direct flash.
- Don’t use it for street-photography, there are cheaper and faster options around (Like the Industrial 400)
- Don’t break the bank importing it from Japan, buy any other more accessible film instead.
- Don’t use it for portraits, it has given me poor results, especially with lighter skin tones, too reddish!
Check out the Gallery for more shots of this film!