*Note to the reader: Generally, I will only review films that are not expired and still in production. However, during the time that I was shooting this film, prior to the review, Fujifilm announced that the Superia 200 (among other lines from Fujifilm) would be discontinued. Leaving only the Fujicolor C200 and Superia X-TRA 400.

Many people wonder why Fujifilm is discontinuing so many films recently, I think the explanation is quite simple, two equal products “35mm film”, to the same target “nonprofessional film user”, at a similar price range in the same market. It is called Cannibalization “In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.“

After introducing the Fujicolor C200, the Superia 200 sales were reduced for a very similar product. Maintaining two lines of production, distribution, and marketing is not cheap. I think Fujifilm decided to go for the product that will bring them more revenue. The Fujicolor C200. For what I know, C200 is cheaper to produce than the Superia line.
Most target customers will not even realize that Superia 200 has been discontinued because it is a perfect substitute “A Perfect Substitute is a good that functions just the same as the good it is being compared to. An example would be Coke or Pepsi, BP petroleum or Exxon petroleum etc… “

Sad but understandable, with fresh stock remaining in the market, let’s see how the Superia 200 behaves.

Fujifilm has two different consumer films in ISO 200. The Fujicolor C200, the budget-friendly option and Superia 200, the “Premium” consumer option. The Superia 200 rivals directly in price and range with the Kodak Gold 200, while the C200 competes with the Kodak Colorplus 200. The professional option in this ISO range of color negative would be the Fujicolor Pro 160NS (also recently discontinued).

The Superia 200 is a daylight balanced film, sold in single rolls of 24-36 exposures or packs of 3 rolls. Originally Superia 200 was also offered in “110” cartridges. Although all these “110” films are already expired, eventually we can see some popping up on eBay.

I bought 5-6 rolls of Superia 200 and shot it in the span of 15 months. I shot most of them with my trusty Nikon FM and the -now defunct- 50mm f1.4 Ai-s that I dropped while reviewing this film in Spain. Even with different cameras and lenses, it gave consistent results with vivid colors. Saturated colors, resulting in saturated skin colors, with a slight blueish-green tone in the shadows.

Reds and greens are very intense, it makes red tones and especially brown tones like the clay tiles  or the facade in the picture turn into a darker crimson tone. It definitely gives an interesting tonality to warm colors, however, it also gives a pinkish tone to skin tones that I don’t find pleasant. In almost every picture, except in those too overexposed, people in it look like if they just finished a 5K run, pink cheeks, and red shadows.

Blues are also very intense. Pictures with a blue sky or water will definitely benefit from it, tones look very deep and that helps to create really cool images. Again, in this clay tile floor, we can see the “pink” feeling that I mentioned before.

Yellows look really neutral. In this case the, cathedral was under tungsten light, and it really represents the real color. Not too bright, really appropriate and correct hues.

Ultimately, I used this film for some portraits, some under natural light, others with a direct flash. On subjects with different types of skin tone.

Both skin tones – Direct flash

Darker skin color – Natural light

Lighter skin color – Natural light

Like I mentioned before, in different lights it gives pinkish tones that generally are quite unpleasant. Only when the film was overexposed the red tone disappears, but at that point, we were starting to lose detail in the subject’s features. With flash is slightly better, I think this film really pairs with cheap compact cameras, with that tiny flash included.

Compared to Fujicolor C200

Fujicolor C200 renders much better skin tones hand down, with or without flash the tones are much more pleasant (always in my opinion) than Superia 200.

Color chart and measurement of the colors.

RED Average Colour R:219.0 G:127.0 B:88.0

GREEN Average Colour R:170.0 G:201.0 B:92.0

YELLOW Average Colour R:248.0 G:225.0 B:85.0

BLUE  Average Colour R:68.0 G:120.0 B:166.0

You can take also a look at this article on How do I measure the colors?

Summing up, Superia is a well balanced film. Vivid colors, very intense reds. It really reminds me to the Fujicolor Industrial 100. It pairs very well with compact cameras, you can use the bright colors and a high depth of field as a part of your composition. It pairs greatly with an electronic flash.

The Superia 200 would never be my first choice in almost any situation. I can’t stand the pink skin tones and green shadows. Is not the cheapest, is not a high ISO film, and currently discontinued, will just make prices go higher. I would definitely go for Kodak Gold 200 in that price range. If you really like the Fujifilm color palette, I would opt for C200 instead. Fujicolor C200 is cheaper, more available and better reproduction of colors. I believe, that was part of Fujifilm’s decission to choose C200 to stay over the Superia 200.

Like I always mention, this reviews are completely subjective, based on my own taste and impressions. I’ve seen several great photos with Superia 200 online, but definitely is not my piece of cake. It’s a pity that Superia 200 is discontinued, but I will definitely not miss it.

YES ⇑

• For daily use, daylight balanced, medium ISO, really average priced.
• If you want a cheap film with saturated colors.
• If you like the characteristic Fujifilm  color palette.

NO ⇓

• I wouldn’t use for portraits, it will give pink skin tones and, do not dare to underexposed, it will turn bright red.
• Pushing it to 400. Superia 400 stills in production and will cost you less than this one.
• If you plan a long term project. Go for a film that stills in production, otherwise the consistency of your job will be compromised.

Check out the gallery for more shots taken with this film!

Lighter skin color – Natural light

Both skin tones – Direct flash

Darker skin color – Natural light